How Video Marketing Can Boost Your Online Traffic
Video marketing is now a staple in social media and online marketing. Here are some tips to use videos to boost online traffic and sales.
Are your online sales sagging? Are you wondering if video marketing could be a way to reach more customers? If so, you’re on the right track: online content with images gets about 90% more views than written content.
If you’re looking to make a highly effective video marketing blaster, this article’s for you. We’ll cover the basics of digital marketing and help you get started making a marketing video.
What is Digital Marketing?
Digital marketing is a term that refers to the outreach a company does online. You might use social media channels to reach your customers, or you might establish an email campaign.
Video marketing allows you to reach more potential customers. You can make a dynamic video about your business and have it played as an ad online.
The great thing about video marketing is that you’re making a memorable marketing tool that will attract more customers. When it plays online, you’re able to pinpoint the target demographic.
You can have your video play in certain parts of the country, target it to people who are searching for certain key terms, or play it at specific times of day. Don’t get too targeted, though. You could be missing out on customers you didn’t know you had.
Why Social Media Is so Important
Social media may seem like pure entertainment. People post videos of their family and socialize with their friends. What you may not realize, however, is that putting advertisements on social media can attract new customers.
Small and medium businesses spend more than $10 billion on Facebook ads each year. The draw is that you can customize your target audience, making your video marketing efforts more effective.
When you invest in social media advertisement, you should focus on a few video marketing statistics. You should keep track of how many “likes” your posts receive, but more importantly, you should look at how many “click-throughs” your ads get.
What that means is that you should track how many potential customers actually click on your video ad. That indicates interest and engagement, and you’re going to be able to build your email list.
When people click through to your website, it’s important to keep track of how many actually make a purchase. Optimizing your “sales funnel” is a meaningful way to ensure that your videos are effective.
Getting Started with Video Marketing
The great thing about video marketing is that it doesn’t have to be expensive. You should try to produce an interesting video that’s about one minute long. It may seem rather short, but you can fit a lot of information into 60 seconds.
In general, try to avoid the “talking heads” approach to video making. Customers don’t want to see a single shot of someone describing the business. Try to incorporate customer reviews and a strong “call-to-action.”
A call-to-action, or CTA, will happen at the end of your video. You can ask customers to click through to your website, enter their email address, or share your video. You don’t always have to ask for the sale directly.
When you’re making a video, you have a wide range of options. Funny videos tend to be more memorable, along with catchy jingles and animation. If you’re good at using online animation tools, you’ve got a head start.
On the other hand, you may want to outsource your video marketing creation to the pros. They can help you figure out your message, your target audience, and how you would like to position your video online.
Optimizing Your Online Content
In this era of digital advertising and sales, it’s vital to focus on optimizing your website and tracking your marketing efforts. There are several tools that a professional marketing company can help you with: A/B testing, drip email campaigns, and website optimization.
When you do A/B testing, you make two versions of your advertisement and test them with different demographics. You might be surprised to find that your customers respond better to a shorter video, or that they’re more likely to click through with a strong call-to-action.
Email campaigns are a great way to do outreach to customers who’ve expressed interest. You can offer promotions, original content, and enhance your brand’s image with customized emails.
You can also do A/B testing with emails to see what’s most effective for your sales goals. Optimizing your website content doesn’t have to be hard, but it does have to be done on a regular basis.
Search engines like Google rank websites according to dozens of factors. If your website doesn’t work well for mobile users, for example, you could get a lower ranking.
If computers aren’t your thing, there are websites available to help entrepreneurs learn more about marketing. Whether you’re selling on Amazon or making a video for your small business, you can learn to do online marketing yourself.
More Pro Tips on Video Marketing
If you’re feeling stuck on what your video marketing should look like, you can start by looking at your competitors’ videos. Market research can help you get a sense of what your competitors are doing right, and how they’re attracting customers.
The goal is to make a totally original video that attracts customers and drives sales. If you have a new business, you might want to make an “impressions” video that will help get your name out there. You should also work to design a logo and a memorable call-to-action.
It can be difficult to hit on the perfect marketing video because marketing is an ongoing process. We help small and medium-sized business owners get a head start on their marketing efforts.
No matter what size your business is, we can help you organize your online marketing. We have a wide range of classes for entrepreneurs including marketing on Facebook and other social media sites. If you’re thinking about expanding your marketing efforts, it’s a great place to start.
Check out our classes and videos and send us an email with any questions. We’re in the business of meeting new people and are looking forward to hearing from you.