10 things your website should be doing for your business


Is your website doing what it should for your business? Here are 10 things to consider when reviewing the effectiveness of your website. 

Attract Customers

Link: http://99u.com/articles/7070/4-creative-ways-to-attract-more-visitors-to-your-website

Creative Ways to Attract More Visitors to Your Website

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work.

But it just sits there, in an obscure corner of the Internet, being quietly ignored.

Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet.


via 99U


Be Easy to Navigate

Link: http://searchengineland.com/6-easy-way-to-improve-your-sites-navigation-132138

Easy Ways To Improve Your Site’s Navigation

Just about every website has some form of navigation. Unfortunately, not every website’s navigation is easy to navigate.

Most of the time, a website’s navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer.

Provide a great user experience on all devices

Link: http://www.thesitewizard.com/webdesign/improve-accessibility.shtml

How to Improve the Accessibility of Your Website

When webmasters talk about a website’s accessibility, they are referring to whether your website can be used by people with disabilities.

For example, can a blind person use your website and access its content?

While I am certainly no expert where accessibility is concerned, this tutorial discusses some of the commonly used techniques that can make your website more usable by such people.



Keep things fresh

Link: https://blog.crazyegg.com/2014/04/15/5-tips-fresh-website/

5 Tips for a Fresh Website

This influx of new websites is a great reason to keep your own fresh website…

Highlight the benefits of what you offer

Link: http://www.diffily.com/articles/writing.html

Web content: highlight benefits not process

Capture Data

Link: https://blog.kissmetrics.com/capture-email-leads/

10 Ways to Capture Email Leads Without Disturbing Your Visitors

Your email list is your biggest asset!

Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting).


via Neil Patel


Give Clear Calls to Action

Link: http://blog.hubspot.com/marketing/great-call-to-action-examples

30 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify?

Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.



Provide Contact Information

Link: http://en.webself.net/blog/2015/11/16/provide-with-your-contact-information-in-a-visible-position-of-your-website

Provide with your contact information in a visible position of your website

By showing your contact information; you can create a professional image that adds credibility to your business.

Give a great experience

Link: http://blog.hubspot.com/marketing/improve-your-websites-user-experience#sm.00000crx5917eexos1q186x9pbds1

10 Tips That Can Drastically Improve Your Website’s User Experience

In today’s changing marketing landscape, your website has become a more powerful tool than ever.

As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.



Keep You Connected

Link: https://www.upwork.com/blog/2012/04/connecting-with-your-blog-audience/

From Followers To Friends: Connecting With Your Blog Audience If you rely mainly on numbers and statistics to understand your followers, you could miss all this and more. In fact, your understanding of your readership will be rather limited.